Reklama

B2B e-commerce · French market

A B2B cataloguethat matches how French buyers, actually procure.

E-commerce and industrial catalogues designed for the way French procurement teams compare, short-list and source. Technical filters, quote requests, order portal: whatever your French cycle truly requires, and not what a generic shop template imposes.

Scope my projectSee the work
Stack
WooCommerce · Shopify · headless
Focus
B2B · industrial
Market
France

The Reklama offer

A B2B catalogue built for French procurement.

We design the site around how your French buyers actually take decisions, not around a generic e-commerce template.

  • Technical filters that make sense

    Throughput, footprint, voltage, compatibility, certifications: the filters French technical buyers use to short-list. No "sort by price" when the decision is technical.

  • Product sheets buyers can forward

    Clean machine and part pages with downloadable PDF, clear CAD/3D references, multiple photos, and a "request a quote" button that never disappears.

  • Quote, order or both

    Not every B2B sale closes online. Reklama blends quote request flows, price lists behind login and direct checkout, depending on your real French commercial process.

  • Connected to your back office

    Product data from your ERP or PIM, stock and lead-times pushed live, orders sent back to your CRM or ERP. No double-entry, no drift between France and HQ.

Why Reklama

A partner fluent in French B2B.

French procurement is not American retail. Sales cycles are longer, technical specs are king, invoicing and VAT follow local rules, and the word "shop" is often a turn-off.

Reklama designs catalogues that respect how French buyers work: gated price lists for the key accounts, public catalogue for discovery, quote engine for configured products, direct checkout only where it genuinely fits.

All copy is written natively in French and calibrated for Google.fr. References and case studies visible where they matter. Checkout, VAT, legal notices and invoicing compliant with French expectations.

One partner owns the whole programme: e-commerce architecture, copy, photo, SEO, back-office integration. You do not chase four suppliers between Milan and Paris.

FAQ

B2B e-commerce in France, in plain terms.

Do our French buyers really buy online?
For spare parts, consumables, accessories: absolutely. For configured machines the purchase itself stays offline, but the catalogue is where short-listing happens. A proper B2B catalogue converts "I’ll think about it" into a quote request the same day.
Shopify, WooCommerce or headless?
Depends on volume, integrations and content strategy. Reklama recommends honestly after the discovery call. A 300-SKU catalogue with quote flow rarely needs a headless stack, a 50,000-SKU site with ERP sync often does.
Do you handle French VAT, invoicing and legal pages?
Yes. French VAT rules (including intracom VAT for EU customers), invoicing compliance, CGV (terms of sale) adapted to B2B, legal notice and privacy policy aligned with French law. You do not have to re-verify with a local lawyer.
Can we keep our existing site running during the build?
Yes. The new site is built and staged in parallel, SEO migration is prepared (301 redirects, sitemap), and go-live happens once you have validated. No SEO downtime, no gap in the French funnel.
What about the website in other languages?
Most of our French-market clients run an FR-first catalogue with an EN version for international. We set up the i18n architecture so more locales (IT, DE, ES) can be added later without a full rebuild.

Next step

Let’s scope your B2B catalogue.

A first call to understand your French-market goals, the real buyer journey and the minimum viable scope. You walk out with a clear plan, not a sales pitch.

Scope my projectagence@reklama.fr
B2B · industrialAcross FranceReply within 24h